What to consider when choosing a catering company

There are a number of things to consider when choosing a catering company and it is not all about food.  Here are 6 things to consider when choosing a catering company:


For any event, whether it is a birthday party, wedding or corporate awards ceremony a budget needs to be set.  To set a budget you may first need to get some prices from various caterers to put the numbers together.  Consider the numbers of people you will be catering for, whether you will need to account for drinks and whether there are any extras such a cake or special meals (Halaal, Vegan etc) that you may have to cover.  Your budget will allow you to select a caterer that will work for you.


Caterers get busy and there are busy seasons for them, wedding season (summer), year-end Corporate Christmas functions and other such times of year.  Planning ahead will give you advance warning and allow for early booking. When selecting your caterer you must also ensure your cater can firstly cater for you on the day and secondly provide all your requirements on the day.


Experience is everything in catering and it is wise to get references before finalising anything with your caterer. Most caterers will have a selection of references and ideally the company should have experience and ideally a reference with someone or something similar to your requirements, size, theme, type of food etc. The other great thing to do is ask around, people you know who have used a caterer will generally give you a more honest opinion. Don’t be afraid to ask if you can be a fly on the wall at any forthcoming event where you can see the caterer in action.


You may have a theme or the caterer may have a speciality. It is wise to consider this when choosing your caterer, some may specialise in weddings or bar mitzvahs, some in certain styles of food barbeque or sushi for example.  If you have a theme in mind with a certain type of food it may be worthwhile considering a specialist but if you have something more general consider your guests and maybe a specialist in Sushi may not be the right caterer. 


An important consideration for any catering is the contract.  Make sure you read the contract and don’t be afraid to ask questions.  If you have quotations or contracts under consideration from a number of catering companies compare the contracts. Don’t sign anything until you are 100 percent happy and that you fully understand the contract.

Quality of the food

At the end of the day the food is very much what matters most. References will give an indication of the food quality but ask if there is any way you can arrange a tasting to get the best answer to this. 

It is your vision that is important and by taking your time and planning well choosing the right caterer for your next event or function should be straight forward. Don’t compromise on what you want and work closely with your caterer and you won’t go wrong - remember: your caterer wants to fulfil vision!

Creating Work-Life Balance

Hectic schedules, tight deadlines, too many priorities – these things can best describe a committed professional at present. This makes it harder for anyone to create proper work-life balance. If you are an employee with too many familial responsibilities, then you may also find it challenging to balance your personal and work life. The problem is that if you continue to have a poor work and life balance, then you will be at risk of facing unhappiness and high stress levels. You may also end up unproductive. To help you improve the quality of your professional and personal life, here are some tips that will surely offer an aid in getting proper work and life balance.

  1. Use a flexible approach – It is easy to set goals such as saying that you will never open your Facebook account at eight in the morning or ensure that your weekends are work-free. The problem is that it is hard to stick to your set goals especially if you have an active mind. Instead of forcing yourself to use a strict approach, why not try to be a bit more flexible. Do not force yourself to comply with a determined timeline for relaxation. Use a more realistic and flexible approach. This can help you in monitoring your progress when trying to follow your set guidelines and make necessary adjustments.

For instance, if you find yourself overworking on a Tuesday, then consider setting up a dinner date with your friends or a loved one the next day. Mark your calendar and make sure to follow this schedule. This will give you a few hours to relax.

  1. Do not try to be perfect – The best way to create work-life balance is to never strive for perfection. Embrace the fact that you will always be at risk of encountering chaos and imperfections. Do not force yourself to deliver a perfect presentation, design, project, painting; etc. Know your limits and your own flaws. There is nothing wrong with admitting to yourself that you also have your own set of weaknesses. Trying to be perfect will only cause you to forget other personal things. You will focus too much on work especially if your aim is to impress your boss. This will surely create an imbalance in your professional and personal life.
  1. Criticize yourself – If you've noticed that your supposed 40-hour work week turned into a 60-hour week, then maybe it is time to figure out what went wrong. Find out what hinders you to overwork. A wise tip is to determine where you spend most of your time. Once you get an idea about this, you can significantly improve your productivity and time management skills. This means that you will also be able to set time for yourself, your family and friends.

How To Market A Beauty Salon

Operating a beauty salon has turned out to be the business venture that everyone desires. You may think it is so lucrative, but managing a beauty salon to ensure it successfully generates the income you desire is not a walk in the park.

Like any other business venture, beauty salon requires strategies that will help it run successfully. You need to define your objectives well and be SMART in them. There are a few things that will turn your clients away meaning the collapse of business and there are things that will enable your beauty salon experience traffic of clients. Have a look at them.

First impression: New clients who have no idea of how your beauty salon services such as your range of IPL laser machines will judge according to the first impression. A client has just seen your beauty salon on internet or social media or say a bill board somewhere and decides why not check in for a simple massage therapy.

Then after following directions, the arrive at your salon location and on entering the reception is poor. No one cares to say ‘HI’, or the design of your salon is so pathetic that the client doesn’t find the reception room. What comes in the mind of this client is the services being offered in such a beauty salon are so poor.

Branding: ever imagined how eager people are to know what that name means? How does that product look like? The branding speaks for your beauty salon. The logo you have used can create the desire to people to just come and experience what your beauty salon is offering and this means many clients.

Excellent services: the quality of the services that you offer will either market your beauty salon or make it collapse. There is no big advertisement as word of mouth. If you are known for providing IPL laser hair removal then your salon needs to show that it actually does.

This means displaying images and posters around your shop that show the service you are talking about. It is your clients who will bring more clients to you or go forever and turn away new clients too. Nothing is bad as bad publicity. So when your clients are dissatisfied be sure word will spread of your poor services and this will tarnish your beauty salon.

Media and social adverts: many people nowadays spend much of their time on social network. Create awareness of your beauty salon through social ads like posting blogs on twitter, facebook, hotmail and others. Go digital, have a website for your beauty salon and write reviews on what you offer.

How to Succeed with Inbound Marketing

Many traditional online marketing methods involve hard selling. Anyone can build or buy mailing lists and bombard people with promotional emails. With email providers getting better at spam filtering, search engines becoming smarter and customers becoming wiser, these tactics have lost traction. Inbound marketing is the way forward. Even the traditional seo company has become more of a content marketing focused company today. The old ways of obtaining links have been overtaken by the creation and distribution of quality and useful content. In fact content has always been the king when it comes to best practice search engine marketing.

It's hard to put money and effort into something that you are not clear about. If you are waiting on the sidelines, despite knowing the benefits of inbound marketing, you are probably unclear about how it works or lack the right tools or the right strategy.

Understanding inbound marketing:

Inbound marketing helps you attract potential customers to your business. Rather than going after people with mailers, advertisements or cold calls, you find people who have the need for your product or service and bring them to your website. You can then take them through the sales funnel and make them your customers.

Here are the four main phases of inbound marketing: 

Research strategy for finding potential customers:

Before looking for potential buyers, you have to create a buyer persona. What sort of person will your potential buyer be? A buyer persona is a profile of the buyer that includes the person's demographics as well as goals and challenges. This allows you to figure out where to find such people on the internet. A web search will also give you the forums, blogs and social media sites where your target market is likely to get together and discuss their goals and problems.

Once you have identified the right websites, the next step is to observe what is being discussed. By simply reading the conversations, you can find out many things about your potential buyers.

For example, you will get information about your target market's concerns and problems, the criteria they use to evaluate products and their feedback about competing products. Armed with this information, you can put together a content strategy to attract them to your website.

Attracting potential customers to your website:

 You must create the right content to attract potential buyers. The content you create should ideally be aimed at solving problems that your target market is facing. Besides giving them a reason to visit your site, good content helps build trust and positions you as an expert in your field. You also need good content to convert your visitors into leads. The best way to make people subscribe to your mailing list is to give them valuable content in exchange.

You can create content yourself or you can outsource it to freelancers. Whichever route you take, make sure that you are creating high quality content that adds value to your target market and engages your visitors.

 Once you have the content ready on your website, it's time to do some promotion. Share your content on social media sites used by your target market. Become a member of the sites where your target market hangs out and join their discussions. Use your expert knowledge to add value to the website and to your audience. While doing this, you can gently point them to your website where you have the right content to solve their problems. This should be done naturally and should not look too promotional.

Inbound marketing seo company Melbourne specialise in creating content as a primary focus rather than link building. For example, you can write content to give a quick solution to a problem and ask them to visit your link for the details. Once visitors arrive on your website, you can offer them more useful content in exchange for their email address. This is how you generate leads.

Nurturing leads and converting them to customers:

You need automated email campaigns to deliver the promised content when people subscribe to your list. Design email campaigns to gently take them down the purchase funnel and if required, give them an attractive offer to close the deal.

Continue sending content and offers to your subscribers regularly to encourage them to stay subscribed and to make further sales. Make sure that you don't send emails too frequently or without a good reason. Always send something that adds value to your customers. For example, if someone has purchased a storage cabinet, an ebook on home organization will add value.

Inbound marketing will yield good results if you do it with clear goals and a good strategy. Unlike hard selling, which converts less than 1% of the target market and puts off the remaining 99%, inbound marketing will help you steadily build a group of satisfied customers who will be happy to recommend your business to others. Websites like Hubspot provide all the tools that you need to put together and execute a successful inbound marketing strategy in one integrated platform.

Speak to a local online marketing consultant or digital marketing agency about how they can help you with your online marketing

Want more information on inbound marketing or seo? Visit www.hubspot.com

Just another "geek" phrase meaning "small business that acts like a big company that takes no shit"