by Rachael Eastbury | Apr 11, 2015 | Beauty Salon Marketing
Operating a beauty salon has turned out to be the business venture that everyone desires. You may think it is so lucrative, but managing a beauty salon to ensure it successfully generates the income you desire is not a walk in the park.
Like any other business venture, beauty salon requires strategies that will help it run successfully. You need to define your objectives well and be SMART in them. There are a few things that will turn your clients away meaning the collapse of business and there are things that will enable your beauty salon experience traffic of clients. Have a look at them.
First impression: New clients who have no idea of how your beauty salon services such as your range of IPL laser machines will judge according to the first impression. A client has just seen your beauty salon on internet or social media or say a bill board somewhere and decides why not check in for a simple massage therapy.
Then after following directions, the arrive at your salon location and on entering the reception is poor. No one cares to say ‘HI’, or the design of your salon is so pathetic that the client doesn’t find the reception room. What comes in the mind of this client is the services being offered in such a beauty salon are so poor.
Branding: ever imagined how eager people are to know what that name means? How does that product look like? The branding speaks for your beauty salon. The logo you have used can create the desire to people to just come and experience what your beauty salon is offering and this means many clients.
Excellent services: the quality of the services that you offer will either market your beauty salon or make it collapse. There is no big advertisement as word of mouth. If you are known for providing IPL laser hair removal then your salon needs to show that it actually does.
This means displaying images and posters around your shop that show the service you are talking about. It is your clients who will bring more clients to you or go forever and turn away new clients too. Nothing is bad as bad publicity. So when your clients are dissatisfied be sure word will spread of your poor services and this will tarnish your beauty salon.
Media and social adverts: many people nowadays spend much of their time on social network. Create awareness of your beauty salon through social ads like posting blogs on twitter, facebook, hotmail and others. Go digital, have a website for your beauty salon and write reviews on what you offer.
Just another "geek" phrase meaning "small business that acts like a big company that takes no shit"